ASN: Moving Forward
A major survey conducted in 2008 revealed that ASN members and other stakeholders valued ASN's efforts supporting education, research, and hosting ASN Renal Week. However, many were unaware of ASN's active role addressing concerns in patient care and policy worldwide. As a result, ASN leaders began to evaluate how the Society presents its goals and achievements. In 2009, ASN introduced its tagline, "Leading the fight against kidney disease," and began developing a new logo and visual identity that would embody ASN's ever more active role in the kidney community.
These changes recognize the effort, drive, and results ASN members bring to kidney care and reflect the Society’s evolution in the global kidney community. The new logo is but one of many steps ASN will take between now and its 50th anniversary in 2016 to celebrate the society's commitment to improving lives through advancing research, clinical care, education, and public policy.
What do you think? Is the new logo better or worse than the old one?
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